SMO i.e. Social Media optimization is the use of a number of social media outcomes and communities to create a publicity of a product, brand or event to raise the awareness among the people. This can be done in the forms of social news, bookmarking, RSS feeds, and social networking sites like Facebook, Twitter, video and blogs. The goal of SMO is to generate traffic on the website which in turn leads to awareness among the people. In simple language social media optimization is to optimize the website and its content for sharing it across social media and networking websites. These services are available with multiple
Social media optimization is an important factor in search engine optimization as search engines are increasingly using the suggestions of users of social networking websites like Facebook, Twitter, YouTube, LinkedIn, Google+, etc. to rank pages in search engine results pages. When a web page is shared or “liked” by a user on social networking websites, it is counted as a “vote” for that web page’s quality. This helps search engines to rank the websites in their search engine results. Social media optimization is an essential part of online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.